Graphic designers, typically called UI (user interface) or visual designers, often work with UX designers and focus on how the product looks. Each testing cycle informs the next round of iterations, ensuring a product's ongoing functionality and effectiveness. Responsible for product research, creating personas, defining the information architecture, developing wireframes, prototyping, and user testing, UX designers work in an environment of continuous improvement. User experience (UX) design requires both technical and creative skills. Making a product (website, app, etc.) attractive, functional, navigable, and effective requires special skills and knowledge. Visual designers understand best practices in functionality and aesthetic consistency and apply this knowledge to their designs. to evaluate visual impact and make attractive and usable designs. Visual designers use their expertise in typography, composition, hierarchy, contrast, scale, color, etc. Visual design is the strategic use of aesthetic elements to communicate a message to a given audience. Graphic designers that focus on digital products (such as websites, apps, and more) are often called visual designers. It's often used in combination with InDesign, Photoshop, After Effects, and more. It's used to create logos, icons, illustrations, product packaging, fashion designs, and much more. Designers use InDesign to create books, magazines, flyers, brochures, business cards, posters, PDFs, and more.Īdobe Illustrator is used by graphic designers and digital artists to draw vector graphics. #Barcelona graphic design studio professionalGoing beyond photo editing, designers use Photoshop to design graphics for social media, websites, presentations, print layouts, animated GIFs, and much more.Īdobe InDesign is the industry-standard app for professional print design. Allowing you to edit, refine, sharpen, brighten, and retouch photos, Photoshop is popular among photographers as well as graphic designers. A smiley face also crops up in assets, which speaks to one of Folch’s other ideas: to create “a communication system based on codes of text messages to introduce the brand to younger generations”.Adobe Photoshop is the most popular photo-editing app, but it's also a popular design app. for Cuidem Barcelona, Folch introduces anthropomorphic traits in the form of a heart, “which allow us to get expressive and closer to the citizens,” says the studio. With a new brand symbol, an abstraction of the initials C. #Barcelona graphic design studio how toThe renaming solves this issue by introducing a more emotional naming: Cuidem (we take care of) includes a sense of community and plurality from a positive perspective.”Įmpathy, and how to encourage it, is a driving force on other identity elements too. The new services had to somehow include the citizens, making them active players in keeping the city clean and unifying all services under one brand. Folch adds: “The Barcelona City Council has always been perceived as the main provider of these services, they were the ones in charge of cleaning the public space. Interestingly, the rebrand project actually looked to draw attention away from the client, Barcelona City Council, in continuation of the aim to make citizens the new brand face. This way we can identify with the protagonists, blurring the lines between fiction and reality.” “The combination of real actors and animations help us recreate the city through an aspirational point of view. To foster co-responsibility through the project, “It was clear that we needed a positive approach, avoiding a chastening tone of voice and including the citizens as the main characters of the campaign,” Folch tells It’s Nice That. The cheerful work, showcasing citizens looking after Barcelona in a myriad of ways, will be utilised for a variety of different phases of the project, which in turn applies to more than 870 electric vehicles, 25,200 containers and thousands of different kinds of physical and digital media. The new identity, which is to last the next eight years – a lifetime in branding – coincides with a very fun campaign from the studio, titled Cuidem Barcelona (Let’s Take Care of Barcelona), which calls upon citizens to get involved in keeping the city clean with animation.ĭirected by Barcelona-based animation studio Nice Shit, the Cuidem Barcelona animation features an illustrative style straight out of a children’s book, an unexpected turn for such a commercial brief. Folch has just rebranded the city of Barcelona’s maintenance and waste collection services with a campaign that feels anything like it is for the city of Barcelona’s maintenance and waste collection services.
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